Scaling the Institutional USDC Experience

As a designer on the USDC team, I spent the past year growing USDC adoption and earning opportunities for institutional clients across Coinbase Prime. My work spanned multiple launches for programs such as Rewards, Rebates, PrimePlus, and Agency Lending, with a focus on driving growth through promotions, simplifying enrollment, and evolving the Earn Center as the product suite expanded.

From institutions that had yet to hold USDC or enroll in an earning program to those already earning the highest rate and eligible for additional opportunities, I designed targeted in-product promotions for clients across different stages of adoption. I also designed the institutional USDC website to help prospective clients learn about the benefits of USDC on Coinbase Prime.

I designed enrollment and policy-update flows across Coinbase Prime and Exchange as we expanded the ways institutions could earn with USDC. The work focused on translating legal terms, eligibility rules, and program-specific requirements into clear user journeys while establishing patterns that could scale across multiple adjacent products.

I evolved the Earn Center, the primary place for clients to view USDC opportunities and track their earnings, to support multiple product launches. As its capabilities expanded, I focused on improving usability and establishing cohesive patterns across the surface. Currently, after a year of launches, our team is applying learnings from client feedback to a broader redesign of the Earn Center, creating a more cohesive foundation for its continued growth.